Google+ teamed up with four fashion designers to launch "Shoppable Hangouts", an e-commerce experience that allows users to shop in real time as designers unveil their latest collection via Google+ Hangouts.
Banner units counted down to the beginning of each Hangout. During the live Hangout, designers' products are then displayed in banner units alerting users of the specific pieces they can shop at that moment.
The campaign series included Diane von Fürstenberg, Rebecca Minkoff, Rag & Bone, and Rachel Zoe.
Press:
Creativity
AdAge
Mashable
CFDA
Popsugar
