http://www.levis.com/liveinlevis

A billion jeans. One of a kind stories. The #LiveInLevis Project is an ambitious global digital platform that integrates editorial storytelling with e-commerce, showcasing how the world lives in Levi’s.

FWA: Site of the day, September 28, 2014

Google+ teamed up with four fashion designers to launch "Shoppable Hangouts", an e-commerce experience that allows users to shop in real time as designers unveil their latest collection via Google+ Hangouts.

Banner units counted down to the beginning of each Hangout. During the live Hangout, designers' products are then displayed in banner units alerting users of the specific pieces they can shop at that moment.

The campaign series included Diane von Fürstenberg, Rebecca Minkoff, Rag & Bone, and Rachel Zoe.

Press:

Creativity

AdAge

Mashable

CFDA

Popsugar

Starbucks introduces a spectrum of their cold coffee drinks for the summer. This microsite allows users to explore and discover nuances of each individual drink. Macro videos of cold coffee are interspersed throughout the site to allow for a more visceral experience.  

Daily social posts for Under Armour Football featured live highlights for NFL, College, and High School teams as games played out. Exceptional plays and stats were called out as games progressed. UA also teamed with NFL players to bring awareness to their respective charities.

Spring 2015 Refresh of the Live in Levi's Project.

Levi's features eight new artists and seamlessly integrates their style story, how to videos, and style gallery into an immersive shoppable experience. 

The site houses an extraordinary amount of content for each artist. Toggling through artists' names slides the entire page horizontally to reveal content for the next artist.

For the launch of the Motorola E, the team was tasked to create a microsite that highlighted the power of choice. Through the use of parallax, we allowed the user to engage in the site the way they chose to. The site builds as the user scrolls through. Beautiful product shots were displayed, showcasing how each feature of the phone was designed with the user in mind. 

For the holiday season, Levi's products and messaging were showcased using stop motion animation. The digital ad units included banners, site skins, and mobile.

For the launch of the Revolution phone, LG partnered with the Green Lantern movie. Each Revolution phone came preloaded with exclusive Green Lantern content. 

In collaboration with Deborah Ferguson, Creative Director and Founder of Contents Magazine, I was responsible for the complete redesign of the online magazine. Contents serves as a high-fashion editorial for up-and-coming RTW designers, models, and performing artists; and a collaborative platform for talented photographers, stylists, and makeup artists. 

2011 Holiday Integrated Digital Campaign resulted in a 25% increase in online sales to bestbuy.com

These type posters were created for the Poe Museum as a fun exploration in typography.